What I learned at the Web Summit (Day 2)

If you were put in a cell measuring three feet by six feet, you’d have a cause for complaint with Amnesty International, but that’s just about all the space you’ll get as a ‘free’ exhibitor at the Web Summit. And when I say ‘free’, I obviously don’t mean it.

No, ‘free’ in this context runs anywhere from €1,900 to €2,500 – possibly more, but that was all the research I managed to get done today. For that, you get a hard-backed poster with your name and brand on it, and the afore-mentioned space. Except, that’s public space, so if someone decides to stand in it blocking anyone from coming near you, well, we’re developing and app for that.

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